With a hand mixer, combine cream cheese, sugar, milk, 2 tablespoons jam.
Fold in the whipped topping and food coloring.
Swirl in the remaining two tablespoons of strawberry jam before serving.
Serve with fruit (watermelon, strawberries, apples, etc.) and pieces of pound cake.
Notes
Ensure Proper Softening: Make sure the cream cheese is properly softened before mixing to avoid lumps in the dip. Leaving it out at room temperature for about 30 minutes or using a microwave on a low setting can help achieve the desired softness.
Gentle Mixing for Texture: When folding in the whipped topping, use a gentle hand to maintain the light and fluffy texture of the dip. Overmixing can cause the dip to become dense rather than airy. Folding in the whipped topping gradually and with care ensures a smooth and creamy consistency.
Customize Presentation: Get creative with presentation by serving the dip in a hollowed-out watermelon or a large bowl surrounded by fresh strawberries and other fruits. This adds visual appeal to your spread and invites guests to dive into the delicious dip with a variety of dippers like fruit slices, pound cake cubes, or even cookies.